Course would cover all the fundamentals in depth to understand and apply the concepts with real world examples and case study.
Would Include:
- Definition of Marketing
- Difference between Marketing and Sales
- 12P’s of Marketing
- Levels of Product
- Product Mix: Product Line – Length and Depth | Product Mix Width
- 6 Pricing Strategies
- Understanding basics of Distribution, Supply Chain and Logistics
- Elements of Promotions Mix
- STP Analysis with Real life case and Assignment
- Understanding PLC
- Understanding Brand, Branding, Brand Equity, Brand Positioning, Brand Archetypes, Brand Architecture, Brand Identity, Brand Personality, Co-branding
